Johnny Salmon is the founder of Chief Exercise Officer (CXO), a transformation coaching company that helps high-performing people become the CEO of their body and mindset.

 

With a background that spans nearly a decade as a frontline Queensland Police officer and over 10,000+ coaching sessions delivered since entering the fitness industry in 2017, Johnny brings a rare combination of discipline, structure, and real-world leadership into the health and performance space.

 

CXO is more than traditional fitness coaching, it operates as a personal transformation system that integrates training, nutrition, mindset, stress management, and lifestyle systems into a clear, repeatable framework designed for busy professionals, executives and business owners.

 

Johnny is a Transformation Specialist, not a personal trainer. His coaching philosophy is built on systems over motivation, identity over short-term outcomes, and long-term sustainability over quick fixes.

 

CXO exists to help high-performing people stop outsourcing their health, rebuild discipline, and operate at a higher level physically and mentally, without sacrificing their careers, families, or lifestyles.